Kinder Joy is transforming its beloved treat-and-toy experience with the debut of themed collections. Open a new world of surprise and say hello to Kinder Joy Themed Eggs: Unicorns & Racing—worlds designed for hours of imaginative play, whether it’s racing monster trucks at lightning speeds or accessorizing mystical creatures with rainbow manes and enchanted jewelry.
Across both themes, kids can discover 40 different toys—from souped-up race cars, motorcycles, and driver figurines to whimsical unicorns with technicolor manes and fantastical bling. With distinct collections rotating throughout the year, kids can build expansive worlds while enjoying Kinder Joy’s signature double-layered milk and cocoa cream topped with crispy cocoa-filled wafer bites.
“We’re bringing elevated play experiences to Kinder Joy with new and improved toys carefully selected from the top toy categories among U.S. kids,” said Amber Hansinger, Vice President of Marketing, Kinder Joy USA. “We know a well-made toy becomes a trusted storytelling companion. Whether it’s enchanted creatures or speed machines, these themed eggs and toys deliver a wider variety of play experiences that spark creativity and turn a small surprise into a big imaginative journey.”
Kinder will launch two new collections every six months. Every toy is designed for mixing, matching, displaying, and can be brought to life through, Applaydu, Kinder’s engaging (and parent-approved) digital playground. To celebrate the launch, Kinder Joy will debut new ad spots that will immerse viewers in the world of each themed collection.
