The UK’s favourite cheese snack is giving its iconic line up a new twist this autumn, with the launch of Babybel Happy Gut – a new Babybel cheese snack with 1 billion live cultures and calcium in every cheese.
A snack your gut will love, Babybel Happy Gut brings together the familiar, delicious taste and source of calcium consumers know and love, with 1 billion live cultures of Lactobacillus rhamnosus – all in the fun, convenient format that has made Babybel a household favourite.
Babybel Happy Gut is a new innovation to the nations favourite cheese snack, adding live cultures to its iconic cheese format[1]. Whether it’s enjoyed between meetings, popped into a lunchbox or reached for as a savoury afternoon top-up, it’s an easy way for those looking to add a little extra goodness to their day.
As consumers increasingly look for simple choices that fit around busy lives, Babybel Happy Gut offers a fresh take on everyday snacking – bringing together the taste and convenience of Babybel with the addition of live cultures and calcium, without compromising on the qualities consumers already know and love.
Registered Nutritionist Rob Hobson RNutr comments, “When it comes to healthy eating, it’s often the small, consistent choices that can have the biggest impact on our routines. Convenient, portion-controlled snacks can help people stay energised throughout the day**, particularly when they provide key nutrients such as highly absorbable sources of calcium. Babybel Happy Gut offers a simple way to enjoy a familiar snack, now with added live cultures, making nutrient-dense moments of goodness*** even easier to fit into busy lifestyles.”
Abhilasha Shaw, Brand Manager at Babybel, adds, “At Babybel, we’re always looking for new ways to evolve our range while staying true to the iconic taste, quality and fun that consumers know and love. Babybel Happy Gut is an exciting new innovation for the brand, bringing 1 billion live cultures and calcium to our much-loved cheese snack format. We wanted to create something that feels relevant, accessible and easy to enjoy – giving consumers another Babybel option for those moments when they’re looking to add a little extra goodness to their day.”
