As Scandinavian candy culture continues its rise across the globe, BonBon Swedish Candy Co. advances its mission of shaping a new global candy culture rooted in joy and the small pleasures that bring people together. Few cultural worlds embody that spirit more powerfully than the Moomins.
phenomenon, the Moomins emerged during a time of uncertainty. Finnish artist and author Tove Jansson began drawing the Moomins during World War II to imagine a world where fear could coexist with warmth, where difference was not merely tolerated but accepted, and where everyone belonged. Now, more than 80 years later, that message feels just as timely. Today, that world takes on two new, edible forms. The BonBon x Moomin candy collection includes:
Moomin Sour Candy Gummies
Shaped like beloved Moomin characters, these playful sour gummies feature a bright mix of flavors including lemon, raspberry, cola, and melon. These lightly sugared Moomintrolls deliver a more refined sour bite and balance than any of the current candy-aisle classics.
Moomin Strawberry & Blueberry Candy Clouds
Soft, foamy pillows of candy clouds lightly coated in sour sugar exuding real strawberry and blueberry notes. The foam clouds evoke the quieter comforts of the Moomin universe—rest, warmth, and the reassurance of feeling safe.
Both new candies are made in the Nordic confectionery tradition by Fazer, Finland’s most storied confectionary house. Founded in 1891, Fazer has shaped generations of Nordic candy-making and this collaboration represents a landmark partnership in its 135-year history. The BonBon x Moomin collection is made without artificial colors or flavors, and wrapped in soft pink packaging featuring original Moomin illustrations that bring Jansson’s timeless characters to life
Releasing BonBon x Moomin candies to international markets, for the first time ever, continues the Moomins’ enduring ethos of hope. These are candies meant to be shared across generations, across borders, and across cultures. Each piece carries a quiet reminder of Moominvalley’s guiding message: no one is asked to change who they are in order to belong.
