This month, GODIVA—the legendary chocolatier founded in Belgium in 1926 — celebrates 100 years of craftsmanship, honoring a legacy of artistry, innovation, and timeless indulgence.
Rooted in the passion that inspired founder Pierre Draps in his Brussels workshop—and shaped by Eugénie Draps’ innovations and unwavering attention to detail—GODIVA continues to deliver an irresistible multi-sensory experience that transforms chocolate into something extraordinary.
Since 1926, GODIVA’s passion for chocolate has been an endless pursuit of savors and sensations—blending tradition with creativity to define what luxury chocolate can be across generations.
“For 100 years, GODIVA has been part of life’s most meaningful celebrations—helping people create and share moments that turn into lasting memories,” said Ahad Afridi, CMO pladis Americas. “As we mark our Centennial, we’re honoring that legacy while continuing to inspire new ways to celebrate, connect, and indulge—today and for generations to come.”
To commemorate this milestone, GODIVA brings its Centennial celebration to life through immersive storytelling, meaningful partnerships, and a curated collection honoring the iconic chocolates that have defined its legacy—all while creating moments that foster meaningful connections with consumers along the way.
A Century of Celebrations, Brought to Life Through Animation: Leighton Meester Returns, Once Again Embodying the spirit of Lady Godiva
For 100 years, GODIVA has been part of life’s most meaningful moments, elevating celebrations, creating memories, and adding a sense of wonder to the everyday. At the heart of its Centennial is a 2D animated film, marking the first time a premium chocolate brand has brought its story to life in this way. The film weaves together decades of celebration through a series of emotive, era-spanning vignettes, each reflecting the moments where GODIVA has added its signature touch. Narrated by Leighton Meester, who reprises her role as a modern embodiment of Lady Godiva, the character appears throughout time—serving as a constant, uplifting presence across generations. Produced by The Line Studio and directed by Sam Taylor, the film is a tribute to the role GODIVA has played not just as a chocolate, but as a part of the moments that matter most, bringing beauty, indulgence, and a sense of occasion to every celebration.
A Shared Centennial in the Skies
As another layer of its Centennial celebration, GODIVA and United Airlines are marking their shared centennial anniversaries with a special onboard and lounge offering throughout the month of April. Iconic GODIVA chocolate pieces will be available on select domestic United First® flights and across all six United Polaris® lounge locations, creating a memorable moment while honoring the legacy of both brands.
Introducing the Centennial Pralines Collection
Alongside GODIVA’s most iconic offerings—including the Gold Collection, Truffles Collection, and Masterpiece Collection—GODIVA presents the Centennial Collection, a limited-time assortment crafted by GODIVA’s Chef Chocolatiers. This collection features ten chocolate icons that have stood the test of time, either defining a moment in the brand’s history or telling their own unique and captivating tale. The collection is both sweetly nostalgic and at the cutting edge of chocolate and design innovation—a true feast for your senses, celebrating GODIVA’s Belgian roots over the decades.
