Get ready for something hot, America! Huer Foods is a gummy candy innovator, and Frank’s RedHot® is the #1 hot sauce brand in the world. We have teamed up to create a mashup no one saw coming: Huer® x Frank’s RedHot® Spicy Gummy Bears. This first-of-its-kind collaboration ignites the fast-growing “swicy” (sweet and spicy) trend, delivering a bold, unexpected flavor experience today’s adventurous consumers crave.
This isn’t just candy. It’s iconic. Known for the softest, juiciest gummy bears, Huer® just turned up the heat — sprinkling them with Frank’s RedHot ® Original Seasoning Blend. The result? A sweet-meets-spicy collision that’s equal parts playful and powerful: a fruity pop followed by the unmistakable tangy kick of Frank’s RedHot®. It’s proof that sugar and spice really do play nice.
The timing couldn’t be hotter: 51% of Americans are already consuming spicy foods at least once a week with Gen Z leading the charge, unapologetically adding heat to everything from avocado toast to ice cream to lattes.
“Americans are turning up the heat on everything they eat,” said Molly Clinton, Head of Marketing at Huer Foods. “From hot condiments to spicy cocktails, swicy is everywhere. After the buzz around our Sweet ’N Spicy gummies, we knew it was time to go bolder, and nobody does spicy better than Frank’s RedHot®.”
“Frank’s RedHot® has always been about bringing the perfect balance of flavor and heat,” said Valda Coryat, Vice President of Marketing at McCormick & Company, Inc. “We hit the ‘sweet spot’ and created a swicy candy with a kick that’s sure to delight.”
