Calbee, Inc. has announced a limited-time collaboration with Sakuma Confectionery Co., Ltd. to release “Frugra® Ball Strawberry Milk Flavor,” combining Calbee’s bite-sized cereal brand Frugra® Ball with Sakuma’s iconic Strawberry Milk candy. The product will be available at convenience stores nationwide and Calbee Plus stores from April 6, 2026, and at other retail locations from April 13, 2026, until early September.
The snack features a granola base mixed with crushed Strawberry Milk Candy Glitter®, topped with strawberries and raspberries for a balanced sweetness and tartness. It is enriched with dietary fiber, iron, and eight vitamins, offering both flavor and nutritional benefits in a convenient, bite-sized form.
In addition, Calbee Plus stores will offer “Soft Serve Ice Cream with Frugra® Balls – Strawberry Milk Flavor” for a limited time, featuring the same crunchy and flavorful Frugra® Balls as a topping.
The packaging highlights the strawberry theme with a white background and strawberry illustrations, making the collaboration immediately recognizable. This launch reflects Calbee’s commitment to creating innovative snacks that combine taste, texture, and nutrition while introducing classic flavors to a new generation.
