Iconic Candy, the company dedicated to reviving legendary childhood treats, is taking its sweetest step forward yet. The brand announced today a triple expansion: the launch of seven new flavors, a nationwide rollout at Walmart, and the debut of its first-ever e-commerce site.
“Bringing back iconic candies isn’t just about nostalgia—it’s about creating joy and sharing those memories with a new generation,” said Kim Wiesen, Co-Owner of Iconic Candy. “Between Walmart, our new site, and these bold new flavors, we’re making it easier than ever for fans to rediscover their favorites.”
🚀 New Flavor Drops
- Retro Sours® adds four new mouth-puckering flavors, giving fans even more reasons to collect and share its colorful tins.
- Bubble Jug® returns with three brand-new twists, reimagining the 90s classic in a way that’s fresh, fun, and totally unforgettable.
🛒 Iconic Candy Now Available at Walmart
This summer, Iconic Candy hits the shelves of Walmart, the world’s largest retailer, marking a major step in bringing nostalgic treats back to the mainstream. Shoppers across the U.S. will now be able to find their favorite throwback candies in-store, right alongside today’s best-sellers.
The Walmart partnership is a game-changer for Iconic Candy’s reach and visibility, making its portfolio accessible to millions of fans who grew up with these brands—and to a whole new generation discovering them for the first time.
“Walmart’s scale and presence give us the chance to connect nostalgia with everyday convenience,” added Wiesen. “There’s something magical about being able to toss a pack of Creme Savers® or Retro Sours® into your cart on a routine shopping trip.”
🌐 Shop Direct on IconicCandy.com
For the first time, fans can also shop the full Iconic Candy portfolio directly online. The new site brings all the brand’s revivals—Creme Savers®, Ouch! Gum®, Squeeze Pop®, Retro Sours®, Bubble Jug®, and more—together in one digital candy shop.
With its growing portfolio of revived 90s favorites and bold new innovations, Iconic Candy is solidifying its role as the leader in candy nostalgia.
