Australia ranks among the top three ice cream-loving nations globally, consuming around 18 litres per person each year1. So, it’s no surprise that when it comes to frozen treats, Aussies don’t just indulge, we go all in. Streets, part of The Magnum Ice Cream Company, the largest ice cream company in the world, has unwrapped the numbers on what Aussies have been licking, slurping and chomping this year. Spoiler alert: it’s a lot.
Scott Mingl, GM ANZ, The Magnum Ice Cream Company, said “Ice cream isn’t just a summer fling. Aussies are committed year-round. From Bubble ‘O Bill noses to cracking Magnum chocolate, our data shows we’re a country that knows how to treat itself.”
So, what did we find? Grab a spoon (or stick) and dive in.
Who’s eating what?
Queensland wears the crown as the state that ate the most ice cream per capita. Surprisingly, Tasmania comes in second, beating the favourite, NSW + ACT2. The full leaderboard is:
- QLD
- TAS
- NSW + ACT
- WA
- VIC
- SA + NT
Melbourne CBD consumed more ice cream than any other major city, while NT – despite ranking joint last overall – saw Darwin City, Alice Springs and Berrimah top the regional charts3.
And the most popular time for an ice cream run? Saturdays between 4–5pm4. Bonus scoop: if you grabbed a box of Golden Gaytimes at the supermarket, chances are you tossed a frozen pizza in too. Dinner + dessert = nailed it.
Frozen favourites
NSW smashed over 6.7 million Golden Gaytimes2, taking the top spot and making it the Gaytime capital of Australia!
NSW leads the nation in Magnum ice cream consumption, enjoying more than 19 million in the past year, around 24% more than VIC, which came in second with just over 15 million.2
Blue Ribbon vanilla remains a fan favourite in NSW, VIC and QLD making it the number one vanilla in Australia!3
Multipacks are the reigning champs in the freezer aisle, outselling tubs and single sticks combined2.
Challenge accepted, challenge conquered
Gotcha nose! Aussies chewed through more than 33 tonnes of Bubble ‘O Bill bubble-gum noses3 – that’s enough to fill the MCG up to about knee height.
Enough Golden Gaytime crumb to coat Surfers Paradise beach entirely3.
Paddle Pops? An Olympic swimming pools worth – and chocolate (not rainbow!) was the fave3.
Over 2.4 million Aussie Kensington Pride mangoes and 34.5 tonnes of Australian-grown macadamia nuts were turned into iconic Weis Bars this year alone3.
Enough cracking Magnum ice cream chocolate to coat Federation Square four times over3.
Every season is ice cream season
No matter the time of year, we love a frozen sweet treat:
- Summer (29%)
- Autumn (24%)
- Winter (21%)
- Spring (26%)4.
Mr Mingl said the data speaks for itself. “Bottom line?
We’re a nation that doesn’t just love ice cream – we’re obsessed! At The Magnum Ice Cream Company, our mission is simple: make life taste better with ice cream. And looking at these numbers, Aussies are helping us deliver on that in the sweetest way possible.”
