Summer flings crash and burn just like people’s energy in the middle of the day, but one doesn’t have to.AWAKE Chocolate is dropping AWAKE Caffeinated Trail Mix, a snack-aisle staple reengineered with the brand’s signature caffeinated chocolate to pack 80mg of caffeine (equivalent to a small cup of coffee) into every handful. And because some breakups need a little kickstart, AWAKE is also launching the Take A Hike Breakup Box, a care package for the ex who needs to get moving, stat.
Consumers are redefining what they expect from the snacks they reach for every day, and trail mix has been coasting on its reputation for a while now. It’s the official fuel of road trips, hikes, workdays and glove compartments everywhere, but for all its “energy snack” branding, it never actually delivered any real energy.
Available beginning today in Classic Crunch and Sweet & Salty, AWAKE Caffeinated Trail Mix combines premium mix-ins with AWAKE’s caffeinated chocolate to deliver 80mg of caffeine and 5–6 grams of protein per serving. Translation: the snack that used to just sit in your bag doing nothing now actually does something.
This is AWAKE’s biggest launch yet beyond the chocolate aisle, and it’s built for the moments where coffee is inconvenient, an energy drink is overkill and a plain protein bar is, frankly, boring: the 3pm work wall, exam-week desperation, mile four of a hike, hour six of a road trip or just a Tuesday that needs a nudge.
Retailers are already paying attention. Ahead of launch, AWAKE Caffeinated Trail Mix has generated strong interest across grocery, convenience, foodservice, workplace dining and campus dining – proof that “convenient, tasty and functional” is exactly what the snack aisle has been missing.
To mark the launch, AWAKE is also introducing the Take A Hike Breakup Box, the most passive-aggressively generous way to end a summer fling. Starting today, consumers can purchase a kit for a soon-to-be-ex to receive a box of AWAKE Caffeinated Trail Mix bundled with all the essentials they’ll need to get the message – and get moving. Because if you’re telling someone to take a hike, the least you can do is caffeinate them for the walk.
