HI-CHEW®, the intensely fruity and famously chewy candy brand, is doubling the excitement at the 2026 Sweets & Snacks Expo (May 19–21) with the debut of its latest innovation: the HI-CHEW® Lychee & Raspberry Stick. Launching exclusively at Walgreens nationwide from May 1 through July 31, the new 2-in-1 stick delivers a tangy-sweet dual-flavor chew that is sure to delight consumers and elevate their snacking experience.
As the first dual-flavor stick in HI-CHEW’s U.S. portfolio, Lychee & Raspberry introduces an exciting new twist designed to spark curiosity and deliver a uniquely refreshing flavor journey. Each chew offers a playful blend of tastes, featuring a uniquely tart and tangy raspberry outer layer complemented by a sweet, smooth lychee center that becomes more pronounced with every bite. This innovative flavor pairing shines through HI-CHEW’s signature double-layer chewy texture, delighting consumers who crave adventurous, globally inspired candy experiences. The new 2-in-1 stick is an easy grab-and-go treat—perfect for sharing, snacking, or adding a pop of fun to everyday moments.
The launch of the HI-CHEW® Lychee & Raspberry Stick also marks the debut of a refreshed packaging design across HI-CHEW’s entire stick portfolio, with this flavor serving as the first to showcase the updated look. Building on the redesign introduced last year for HI-CHEW’s Original and Tropical Mix, the new packaging features brighter visuals, clearer flavor callouts, and more readable descriptions with the goal of enhancing shelf presence while amplifying the playful energy at the heart of the HI-CHEW® brand.
“The launch of the HI-CHEW® Lychee & Raspberry Stick is a bold addition that meets the evolving flavor demands of our consumers,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “By pairing the internationally beloved lychee fruit with the familiar raspberry profile, this new stick offers the perfect treat for those seeking adventurous, non-traditional candy flavors. Together with our refreshed packaging, this innovation reflects our continued brand evolution as we create a more modern, engaging experience that resonates with our core consumers, attracts new fans, and drives sustained growth.”
