After two unforgettable years, the Pop-Tarts™ Bowl has cemented itself as the ultimate fan-favorite, post-season matchup. So much so that fans have declared it should be the most elite game of the season. Answering fan demand with more of what they love, Pop-Tarts® is dialing up the ambition to deliver just that, dubbing this game The People’s National Championship.
Bigger and bolder than ever before, this year’s game will give fans exactly what they asked for, including:
- Six Mascots: Once again raising the stakes, this year’s game will feature six Edible Mascots who will bring to the field even more of the Crazy Good antics fans love.
- Two Teams: It’s not just football players bringing the heat this year. Giving fans an exciting new way to debate their favorite flavors, two teams with three mascots each – Team Sprinkles and Team Swirls – will go head-to-head in the ultimate Edible Mascot showdown.
- The Biggest Sacrifice Ever: In this year’s game changing twist, an entire team of Edible Mascots will be selected to be devoured by the 2025 Pop-Tarts Bowl Champions, joining Frosted Cinnamon Roll and Frosted Strawberry in Mouth Heaven.
- Fan Choice: For the first time in Pop-Tarts Bowl history, fans will have the power to determine what Edible Mascot team will achieve the ultimate pastry dream.
“Over the past two years, fans have made it clear: the Pop-Tarts Bowl deserves championship-level status,” said Leslie Serro, Vice President of Marketing for Pop-Tarts. “In true Crazy Good fashion, we’re answering that call with a Pop-Tarts Bowl experience designed for the fans, dubbing this year’s game The People’s National Championship. While the Pop-Tarts Bowl may not decide the college football champion, it delivers what fans love most — more mascots, more sacrifices, more “only-at-the-Pop-Tarts-Bowl” moments and more ways to be part of the action.”
The team rosters for Team Sprinkles and Team Swirls will be revealed in the coming weeks across Pop-Tarts social channels. Make sure not to miss any of the action as teams of football players and Edible Mascots take the field at Camping World Stadium in Orlando.
