Calbee, Inc. announces that it has entered into an exclusive distributorship agreement in Japan with Perfetti Van Melle, a leading global confectionery company. Sales under this agreement are scheduled to begin in November 2026.
Overview of the Agreement
Under the agreement, Calbee will assume responsibility for sales and logistics operations in Japan for Perfetti Van Melle’s globally recognized confectionery brands, including “Frisk,” “Mentos,” and “Chupa Chups.” These brands have long enjoyed strong recognition and popularity among Japanese consumers.
Strategic Background
Strengthening its domestic core business is a key pillar of Calbee’s mid-term management plan, “Change 2025.” Through this partnership, Calbee aims to expand beyond the traditional scope of its snack business and create new consumer value by entering and reinforcing the confectionery category, while also improving overall profitability.
By incorporating world-renowned confectionery brands into its portfolio, Calbee seeks to diversify consumer touchpoints and enhance everyday enjoyment occasions, from refreshment to fun and self-expression.
Benefits for Both Companies
Perfetti Van Melle will leverage Calbee’s strong domestic sales capabilities, diverse retail channels, and nationwide logistics network to further accelerate brand growth in Japan.
For Calbee, the agreement complements its existing offerings, which include its own brands as well as Frito-Lay products sold through its consolidated subsidiary, Japan Frito-Lay Co., Ltd. The addition of Perfetti Van Melle’s confectionery brands significantly broadens Calbee’s product lineup and enables it to deliver a richer and more varied consumer experience.
