Huer Foods Inc., Canada’s gummy candy innovator, announced the launch of Huer Cholula® Chamoy Tropical Ring Mix. The debut Cholula® SKU features watermelon, pineapple, and mango sour gummy rings finished with a flavourful dusting of Cholula® Chamoy Seasoning – delivering a craveable balance of sweet, tangy, fruity, chili-umami heat.
With Cholula® Chamoy Tropical Ring Mix, Huer is doubling down on the cultural momentum behind “swicy” (sweet + spicy) flavours, which continues to accelerate across the snack, beverage, and confection segments. Consumer demand for sweet-heat combinations is now outpacing broader candy category growth, fueled by Gen Z and Millennial shoppers seeking bolder, more globally inspired flavours.
This marks Huer’s second major foray into the fast-growing swicy candy segment, following the breakout success of Huer Frank’s RedHot® Spicy Gummy Bears, which quickly captured consumer love upon release. The product was featured in national food and trend publications and praised by reviewers for “redefining what spicy candy can be,” helping cement Huer as an early leader in the emerging swicy confection space.
“Huer is here to push the boundaries of candy,” said Molly Clinton, Head of Marketing, Huer Foods Inc. “The response to our Frank’s RedHot® Spicy Gummy Bears proved that consumers are ready and excited for swicy done right. With Cholula Chamoy, we’re leaning even further into flavour mashups that feel authentic, craveable, and completely differentiated in the candy aisle. We’re priming the pump to become the go-to brand for swicy confections.”
Chamoy, known for its signature blend of tangy, salty, sweet, and mildly spicy notes, pairs naturally with tropical fruit flavours. It’s a match made in heaven. By combining Cholula’s iconic seasoning with chewy sour rings in watermelon, pineapple, and mango, Huer delivers a layered flavour experience designed to hit multiple taste cues in every bite. It’s what many would call a flavour adventure.
The Huer Cholula® Chamoy Tropical Ring Mix is hitting Albertsons now, with expanded distribution planned later this year.
As Huer continues to partner with culturally iconic flavours, the company remains focused on building a distinctive portfolio that redefines what consumers are seeking in confectionery – be it bold, boundary-crossing, and in this case, unapologetically swicy.
