My/Mochi wraps pistachio ice cream, chocolate bits and traditional kadayif in chocolate flavored mochi dough for a cool twist on the authentic Dubai Chocolate experience
My/Mochi® continues its mission of bringing bites of joy to people by launching the first Dubai Chocolate Style Mochi Ice Cream in the USA. My/Mochi has created its own version of the viral trend – creamy pistachio flavored ice cream, crunchy kadayif made from Turkish phyllo dough, and chocolatey bits wrapped in chocolate flavored mochi dough. The best part – you can hold it in your hand and it’s only 80 calories.
“My/Mochi is grounded in the mission to encourage and enable people to take a moment of their day and taste the joy,” said Brigette Wolf, CMO, My/Mochi. “That is why we are always listening to our consumers, scrubbing social media and thinking ‘what unique experiences can we give our consumers that nobody else can.’
Dubai chocolate has become a stand out flavor and major influence across many food and beverage categories – but not mochi ice cream. We saw an opportunity to be the first to make that happen, and we couldn’t be more excited about this launch, from the product to the packaging to the retailers who are selling it.”
In fact, the Dubai Chocolate Style My/Mochi packaging will be a departure from the traditional purple My/Mochi box, leaning into the emerald green color palette and luscious brown signature fonts that symbolizes Dubai chocolate.
Beginning in November, you can find the item at select club stores and then nationwide at retailers by spring of 2026.
