Perfetti Van Melle USA, Inc. announced that its newest gum flavor, Trident Vibes Cotton Candy, was available for shipping to U.S. retailers after a successful exclusive 6-month launch at a major U.S. mass retail chain. Retailers were able to experience it at the Perfetti Van Melle booth at the May 2025 Sweets & Snacks Expo.
The 40-piece bottle satisfied a consumer’s sweet tooth and filled a key gap in the market as the only sugar-free cotton candy gum.
“This new flavor innovation reflected our ongoing commitment to providing consumers with new, fresh, and exciting taste experiences paired with the quality and long-lasting chew Trident was known for,” said Jen Redmond Gum and Mints Category Director at Perfetti Van Melle. “We were thrilled the launch of Cotton Candy Vibes was backed by strong early performance and were confident the new flavor would encourage consumers to try and become repeat purchasers.”
