SmartSweets, the original better-for-you candy brand, announced today the launch of its new Fruit Flavored Snacks in Mixed Fruit and Berry Medley varieties. With 63% less sugar than traditional fruit snacks, the launch expands SmartSweets into a new snacking occasion, bringing its low-sugar innovation beyond the candy aisle and into the fruit snack category.
SmartSweets Fruit Flavored Snacks deliver a soft, juicy bite and 3g of fiber per bag. Each box contains 8 convenient 19g pouches, making them ideal for lunchboxes and on-the-go snacking. With just 3g of sugar per bag, they contain no artificial flavors or sweeteners, no high fructose corn syrup or synthetic dyes, and are colored with real fruit and vegetable juices.
“SmartSweets was built on revolutionizing the candy industry by innovating the delicious candy you know and love – without the sugar,” said Roanna Wang, Brand Director at SmartSweets. “Expanding into fruit snacks is a natural extension of our mission to kick sugar. Consumers shouldn’t have to choose between great taste and less sugar, and we’re excited to bring our signature approach to a category enjoyed by millions of families every day. This launch allows us to reach more snacking occasions and continue to trailblaze the better-for-you space.” dley varieties, expanding its better-for-you innovation into the fruit snack category.
