The candy aisle is getting a much-needed remix: Sweet Stash has debuted its first product: Sweet Stash “Jams”, a gummy candy that’s unapologetically bold, obsessively crafted, and made without any of the fake stuff. Born from the shared obsession of three best friends—multi-platinum musicians Ezra and Adeev Potash, aka The Potash Twins, and acclaimed actor Martin Starr.
“We wanted to create the kind of candy we’ve always dreamed of – a perfect harmony of flavors and textures,” said Ezra and Adeev Potash. “We grew up with horns in one hand and candy in the other. Sweet Stash is what happened when we stopped choosing between the two.”
Each 3 oz. bag of Sweet Stash “Jams” features six juicy, high-impact flavors and a chewy texture, perfected over years of experimentation and development. Free from artificial colors, corn syrup, and synthetic ingredients, the gummies are made with organic cane sugar, organic tapioca syrup, natural flavors, and plant-based colors. The result is a candy that’s non-GMO, gluten free, and anything but ordinary.
The trio partnered with renowned candy scientist Tessa Porter, former Head of Innovation and Technology at Ferrara, and one of the leading minds behind the iconic Nerds Gummy Cluster, to bring their vision to life. With her expertise, Sweet Stash developed a line of gummies that delivers punchy flavor, clean ingredients, and a perfect chewy bite.
“This isn’t about slapping our names on a brand,” said Martin Starr, known for his work in Freaks and Geeks, Silicon Valley, and Tulsa King. “It’s about creating something that’s actually good—something people want to eat again and again. That’s what we’ve done with Sweet Stash.”
Sweet Stash “Jams” is also candy with a conscience. A percentage of all profits will go toward funding arts education programs for youth in music, theater, film, and other creative disciplines. The company is actively seeking nonprofit partners aligned with its mission of inspiring and empowering the next generation of artists.
“At Sweet Stash, we believe candy should do more than just taste good—it should do good, too,” said Starr. “We’re building something that’s fun, flavorful, and gives back.”
