Bazooka Candy Brands is bringing its partnership with Premier League club Brentford FC to life with a major new on-pack consumer promotion, designed to help convenience and grocery retailers engage shoppers, drive footfall and increase basket spend during a key trading period.
Running throughout February and March, the Bazooka Sweet Seats promotion gives shoppers the chance to win a premium ‘VIP Brentford FC Away Experience’ with Bazooka, including hospitality box seats to see Manchester City v Brentford FC on 9 May at the Etihad Stadium, plus an overnight stay ahead of the match. The promotion reinforces Bazooka Candy Brands’ commitment to supporting retailers by maximising its sponsorship of a top-flight football club to deliver high-impact, sales-driving activation in-store.
Weekly Winners and Premium Prizes
The competition is designed to drive repeat store visits and increase consumer spend, with retailers encouraged to stock the full Bazooka Candy Brands range to maximise shopper engagement and incremental sales. Consumers can enter by visiting Bazooka Candy Brands’ new consumer website, www.winwithbazookacandy.com, where weekly winners will be drawn throughout the promotional period.
Maximising Sponsorship Through Standout Activation
The Sweet Seats promotion is supported by a fully integrated marketing campaign, including OOH advertising, social media, digital content, a custom-branded CGI video and eye-catching in-store POS materials, ensuring strong visibility and making the promotion unmissable at shelf.
Sweet Seats marks the first consumer-facing activation of Bazooka Candy Brands’ Brentford FC partnership in 2026, adding value for shoppers, strengthening brand loyalty and driving sales for retailers through a high-impact, prize-led promotion. The campaign forms part of a wider programme of consumer and trade activity running throughout the year.
