PIM Brands is introducing Welch’s® Probiotic Yogofruits™, building on the company’s longstanding snack category leadership position and advancing its commitment to better-for-you snacking solutions, delivering function forward benefits today’s families expect.
The new Probiotic Yogofruits™ will hit store shelves nationwide starting this June and are designed to help support digestive health, introducing the brand’s most functional benefits to date.
Each serving combines delicious fruit bite centers, made with Whole Fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering 2 billion probiotic cultures and 3 grams of fiber. Made without artificial dyes or flavors, Welch’s® Probiotic Yogofruits™ are also gluten-free, non-GMO, peanut-and tree-nut free, are made without corn syrup and have a Halal designation. PIM Brands’ dedication to innovation, together with Welch’s® strong better-for-you platform, continues to meet consumers where they want it most — with snacks that deliver both flavor and benefits.
“With consumer demand for gut-friendly foods surging, probiotics, and fiber have become breakout priorities in the snacking aisle, reflecting a broader shift toward snacks that support digestive wellness,” said Lisa Eustic, PIM Brands Senior Vice President of Marketing, Snacks.
Eustic continued, “PIM Brands is not only a trusted name in Fruit Snacks but also a company with a deep heritage in supplements and pharmaceutical grade manufacturing. With Welch’s® Probiotic Yogofruits™, we’re proud to blend that science driven expertise with our longstanding and broad snack experience, to deliver a new, function-forward offering. It’s a powerful step that underscores our commitment to continuously raising the bar for the millions of consumers who trust us every day.”
PIM Brands remains focused on continuing to support innovation to meet today’s moment. This launch builds on recent formulation enhancements across the portfolio, such as Welch’s® Fruit Snacks made without artificial dyes, reflecting the company’s long-term commitment to quality, transparency, and brand growth. Welch’s® Probiotic Yogofruits™ marks a key step in PIM Brands’ journey to define the next generation of better-for-you snacking, without compromising the taste and trust consumers expect.
