Reese’s Launches Marshmallow & PB&J Cups
The Reese’s brand is reviving iconic flavors that made childhood lunches memorable for its newest flavor mashup. Inspired by PB&J as well as marshmallow sandwiches of the past, Reese’s is introducing the new Reese’s Marshmallow Cup and bringing back the fan-favorite Reese’s Strawberry PB&J Cup, as limited-time offerings. The flavors offer a playful, elevated take on classic combinations with a distinctly Reese’s-style twist. The launch comes in response to strong consumer interest, with Reese’s Strawberry PB&J returning to shelves by popular demand and Reese’s Marshmallow debuting as one of the brand’s most requested flavors on social media.
“Somewhere between childhood and adulthood, lunch lost its magic,” said Melissa Blette, Senior Brand Manager, Reese’s. “Reese’s is here to shake things up and bring the fun back with a bold, signature combination that is unmistakably Reese’s. We took flavors people grew up loving and combined them with our iconic peanut butter cup, because if you’re going to do lunch, you might as well do it the Reese’s way.”
Flavor Profiles & Details
⦁ The new Reese’s Marshmallow Cup features smooth milk chocolate, Reese’s classic peanut butter with a layer of marshmallow flavored filling.
⦁ The returning Reese’s Strawberry PB&J Cup features the same signature milk chocolate, Reese’s classic peanut butter with a layer of strawberry flavored filling.
