—The renowned brand introduces two new product additions alongside an updated classic, providing passengers with an authentic taste of heritage to remember their travels—
Walker’s Shortbread, the trusted family-run bakery and holder of a Royal Warrant from His Majesty The King, has announced the expansion of its global travel retail offering with three Union Jack-branded products, available exclusively in Avolta’s World Duty Free stores.
Developed specifically for the global travel retail market, these new additions appeal to international travellers seeking premium gifting items that offer a true ‘sense of place’ and an authentic taste of Scotland. By leaning into classic British iconography, the Union Jack designs offer the perfect memento for passengers wanting to take a piece of Britain home.
Leading the new additions is Walker’s Marmalade Shortbread Tube (200g, RRP £7.50). A new flavour that blends Walker’s traditional all-butter shortbread recipe with a zesty marmalade twist, providing a distinctive regional taste experience for travellers.
Also joining the line-up is Walker’s Triple Chocolate Shortbread Rounds (250g, RRP £9.50). Created to build on the growing global popularity of this indulgent flavour, this convenient sharing format containing individually wrapped pieces of shortbread is perfect for enjoying on-the-go while travelling, at home, or to share with family and friends.
Alongside the two new products is an updated version of Walker’s Union Jack Tin (250g, RRP £15.00), a premium collector’s item designed for customers seeking a standout British-themed keepsake. Inside, it holds Union Jack-shaped shortbread, baked in the heart of the Highlands using Walker’s much-loved traditional recipe – which has been kept in the family recipe books since 1898 using only four quality ingredients.
Bryony Walker, Commercial Director at Walker’s Shortbread, said: “We know international travellers are looking for authentic products that capture the spirit of their destination. These new Union Jack products celebrate our rich heritage, bringing together our traditional shortbread with exclusive travel retail flavours. They make wonderful gifts to take home to share with loved ones or simply to enjoy while on your journey. We are delighted to continue our partnership with Avolta to offer these exclusive items to passengers.”
Eve Fifer, Commercial Director in the UK at Avolta, said: “Products that reflect the character and heritage of a destination have an important role to play in travel retail, particularly for travellers looking for distinctive gifts to take home. This new Walker’s range combines the brand’s strong Scottish provenance with recognisable British design and formats developed specifically for travel. We are pleased to offer the collection exclusively through our World Duty Free stores across UK airports.”
